The Predictive Audiences tool will aim to help advertisers find untapped and high-converting customers, and builds audiences based on actions, such as leads or purchases.

Taboola’s AI tool then uses this information to find similar users at scale across its network, with advertisers able to tailor their audience size.

Realize uses an AI performance engine to find opportunities for campaigns across Taboola’s network of publishers and apps, with the engine supported by code-on-page integrations with publishers.

Adam Singolda, chief executive at Taboola, said that Predictive Audiences would give advertisers “another way to connect with consumers, those likely to take action”.